Step-by-step guides or infographics with beauty and wellness tips. Before and after photos showcasing the effectiveness of your tips. Photos of staff sharing advice or conducting treatments. Images related to blog posts (for example, if a post is about skincare, include an aesthetically pleasing image of skincare products).
According to HubSpot, companies that blog get 55% more website visitors than businesses that don’t. Additionally, a Content Marketing Institute report found that 89% of B2C organizations are using content marketing for attracting the audience.
Creating engaging, educational content in the form of blog posts, articles, or how-to guides offers a variety of benefits. It enhances customer engagement, positions your brand as an expert, and helps your site rank higher in search engine results.
The Health & Beauty industry thrives on trust and expertise. By creating a dedicated section on your website for sharing industry tips, advice, and the latest trends, you’re not only providing valuable content to your clients, but also establishing your business as a trusted authority in the field.