A “Home Maintenance Tips” section helps homeowners take better care of their properties and positions your business as a trusted expert. This strategy builds a loyal audience, increases repeat visits to your site, and fosters a stronger connection with potential customers.
Moreover, regularly updated content keeps your website fresh and improves SEO (Search Engine Optimization) rankings, making you more visible to potential customers. The educational content you provide can cover a wide range of topics, from basic DIY fixes to seasonal maintenance tasks, energy-saving tips, and advice on when to call a professional.
The home services industry is vast and varied, and homeowners often find themselves overwhelmed by the many maintenance tasks they need to undertake. That’s where your expertise comes in. According to the Content Marketing Institute, 77% of internet users read blogs. This means that a section dedicated to home maintenance tips is not just a…
Step-by-step guides or infographics with beauty and wellness tips. Before and after photos showcasing the effectiveness of your tips. Photos of staff sharing advice or conducting treatments. Images related to blog posts (for example, if a post is about skincare, include an aesthetically pleasing image of skincare products).
According to HubSpot, companies that blog get 55% more website visitors than businesses that don’t. Additionally, a Content Marketing Institute report found that 89% of B2C organizations are using content marketing for attracting the audience.
Creating engaging, educational content in the form of blog posts, articles, or how-to guides offers a variety of benefits. It enhances customer engagement, positions your brand as an expert, and helps your site rank higher in search engine results.
The Health & Beauty industry thrives on trust and expertise. By creating a dedicated section on your website for sharing industry tips, advice, and the latest trends, you’re not only providing valuable content to your clients, but also establishing your business as a trusted authority in the field.
What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.