According to a 2021 survey by BrightLocal, 87% of consumers read online reviews for local businesses, and 73% of consumers only pay attention to reviews written in the last month. This shows the importance of regularly updating the reviews section on your website.
Positive reviews act as social proof, a psychological phenomenon where people conform to the actions of others under the assumption those actions are reflective of the correct behavior. In simple terms, if potential customers see others are happy with your services, they’ll be more likely to use your services as well.
Customer reviews are a powerful tool for demonstrating your commitment to customer satisfaction and boosting your online reputation. By showcasing authentic customer reviews on your website, you’re offering prospective customers an unfiltered view of the experiences others have had with your services.
